Guus Bosman

software engineering director


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Focus group campaigning

Perception analyser.NRC Handelsblad made a focus group of 25 people watch the last TV debate and measured their reactions using a perception analyser.The article describes what the reactions of these viewers are on statements of the party leaders.

This kind of tools were also described in the book I read on last years campaign of the Labour party (PvdA).

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