Guus Bosman

"Remember the K-Mart blue light special? It was created in 1965 by a store manager looking to move slow merchandise and quickly became part of the American lexicon.

Years ago I recall tooling around K-Mart with my mom, shopping for back to school clothes, when all of a sudden an announcer would blurt out those now famous words, “Attention K-Mart shoppers, there’s a blue light special on . . .”

Every time it happened, women would wheel their carts around and head for the special blue light price on cookware awaiting them in aisle 7. Even as a 10 year old it was obvious the power this marketing surprise possessed.

People love surprises and they get them much anymore. (Even K-Mart has dropped the blue light special)"

http://www.ducttapemarketing.com/blog/2005/11/10/whats-your-blue-light-s...