Guus Bosman

Most of you will by now have seen the popular Yes We Can video by will.i.am about Barack Obama. The format of the clip is powerful but fairly straightforward, and it lends itself well to parodies. Here's on about John McCain for example: John He Is.

Of course, anybody can make these videos but there is now an official response by the Hillary Clinton campaign: Hillary for you and me.

From a public relations point of view this video is a remarkable failure. The comments on the video are all negative and the comments on YouTube have now been disabled after a flood of negative feedback. Even The Economist wrote: "Unfortunately, no one with any musical talent appears to have been involved in the effort. I must warn you, the following video is very creepy and probably shouldn't be watched if there are kids in the room.". Strange that a generally well-run campaign would release such a bad video.