blue light special

“Remember the K-Mart blue light special? It was created in 1965 by a store manager looking to move slow merchandise and quickly became part of the American lexicon. Years ago I recall tooling around K-Mart with my mom, shopping for back to school clothes, when all of a sudden an announcer would blurt out those now famous words, “Attention K-Mart shoppers, there’s a blue light special on …” Every time it happened, women would wheel their carts around and head for the special blue light price on cookware awaiting them in aisle 7. Even as a 10 year old it was obvious the power this marketing surprise possessed. People love surprises and they get them much anymore. (Even K-Mart has dropped the blue light special)” http://www.ducttapemarketing.com/blog/2005/11/10/whats-your-blue-light-s…